If your company is planning to enter or has been active in the Polish market for some time, it is important to note that a strong presence on social media is indispensable. Social media is a highly significant and well-developed aspect of daily life in Poland. Therefore, meticulous management of accounts is crucial to ensure effective communication with the local target audience.
The opportunities of targeted
social media management.
A successful social media profile requires an understanding of the local culture and traditions. Companies that can adapt their content culturally have the opportunity to build a deeper connection with their target audiences.
Target Audience:
Well-managed social media presences with an understanding of the nuances of the target audience’s language enable effective reach and the rapid establishment of relationships with recipients.
Language:
Studies show that consumers are five times more likely to make a purchase on a website that has content in their native language. At the same time, 40% of buyers will not shop on a website that is written in another language. Therefore, it is logical that consumers would feel more comfortable interacting with your brand through the introduction of multilingual social media.
Website Traffic:
Although the number of likes, comments, and shares on social media has no direct impact on the Google ranking of your website, it allows you to share more of your website content. Every time you publish a new blog post or a landing page for lead generation, you can promote that content through your localized social media pages, reaching a global audience. And the more traffic you receive, the higher your Google ranking will be, contributing to increased organic reach.
Followers:
According to a study by MarketingSherpa, 95% of online active adults aged 18 to 34 tend to follow their favorite brands on social media. When your company starts using social media in different languages, there’s a good chance that people from other countries will follow your company and become customers.
If your social media profiles are only in English, you’re not only missing out on international audiences but potentially local markets as well. Businesses that use the native language may be preferred by customers in those regions.
Challenges in Poland.
Competition:
The competition in the Polish market, especially on social media, is intense. Companies need to be creative and innovative to stand out from the competition and capture users’ attention.
Language Challenges:
The Polish language is complex, and precise communication is crucial. Companies must ensure that their social media content is accurately translated and culturally appropriate to avoid misunderstandings.
Rapid Trends and Technologies:
Trends in social media are constantly changing. In this fast-paced world, it’s essential to stay updated and build a communication strategy around current trends. It makes sense to review new ideas and prepare engaging content for 2024.
Collaboration with Influencers:
Whether on Instagram, YouTube, Facebook, TikTok or X (Twitter) partnerships between brands and influencers are no longer a secret. However, various international markets cannot be transferred directly to other specific countries. In Poland, influencer marketing is experiencing a real boom, yet many brands have not fully tapped into its potential. It requires a precise adjustment of strategies to effectively leverage the peculiarities of the Polish market and build a successful influencer partnership.
The Right Partner for Social Media
There are several reasons why it can be important to rely on a social media management agency rather than solely relying on in-house resources or artificial intelligence (AI) for translations or content creation.
At LemonMedia, we are social media professionals with extensive experience. We are well-versed in various social media platforms and have experience across different industries. This allows us to develop creative and effective strategies tailored to each business.
Expertise and Experience: Our social media team brings a wide range of expertise and experience gathered across various social media platforms and diverse clients. This expertise enables us to develop in-depth and diverse strategies.
Diverse Perspectives: At LemonMedia, we collaborate with various clients and industries, leading to a wide range of perspectives and ideas. This diversity allows us to have a fresh outlook on social media, trends, and a creative approach that might be lacking in an isolated in-house team.
Flexibility and Scalability: Our team of social media experts can quickly adapt to different campaign requirements and scale resources as needed. This is particularly advantageous for short-term or seasonal social media campaigns where a rapid response and additional resources are necessary.
Access to Technologies and Tools: We have access to a broad range of marketing tools useful for specialized tasks or social media analytics. This enables us to deploy advanced technologies and resources that may not be immediately available in an in-house team. Also AI is nowadays very valuable, but their effective use requires the right tools, verification, and strategic planning.
The latest studies from yaguara.co confirm that a whopping 73% of consumers state that they prefer short videos to search for and learn about products or services. According to this global study, even 90% of marketers are planning to increase their budget for Reels in 2024, indicating significant shifts in social media marketing trends.
Time Efficiency: Utilizing LemonMedia for social media management can save time, as we have established processes, workflows, and proven methods. This allows for a faster implementation of social media strategies compared to building internal structures.
Human Touch and Creativity: The human aspect and creativity are crucial at LemonMedia in the realm of social media. Our team can bring creative ideas and emotional intelligence to shape social media campaigns that are better aligned with the needs of the target audience.
It’s important to emphasize that a combination of in-house resources, external social media agencies like LemonMedia, and AI is often the optimal solution. The right balance depends on the specific requirements, goals, and resources of a company in the realm of social media. The collaboration between a marketing agency and the client is based on a close partnership. Together, we plan content and graphics, ensuring consistency with the company’s message and international image. Clearly defined KPIs and goals are integral parts of our social media strategy to ensure a coherent and effective brand representation that promotes consistency and recognition.
