Swederm – advanced Facebook, Google, Shopping campaigns
Swederm is a world of cosmetics that pamper the senses and take care of the body. The company produces its cosmetics based on natural ingredients in laboratories in Sweden and Italy. The main sales channel is e-commerce. The company focuses on online sales and the development of awareness mainly through digital marketing channels, which gives excellent results (the number of Facebook fans is over 100,000 people)
Goals:
- Increasing the conversion rate of your online store
- Lowering CPC Costs
- Lowering your conversion rate
- The development of the community on Instagram
- Development of cooperation with testers and influencers
- Implementation of Google Ads and Facebook Ads campaigns
Implementation:
A large number of products aimed at slightly different target groups makes it necessary to run many parallel campaigns. The deep use of data from the analysts allows you to allocate advertising budgets targeting the users who have the most promise of making a purchase. Analyzes of multi-channel paths allow you to recreate the most effective purchasing scenarios in the sales funnel.
Our agency also carried out an extensive image campaign in cooperation with a large number of people with significant reach on Instagram, which resulted in the creation of thousands of new posts with the marking of our client’s products and provided reach over 1 million unique users (Unique Reach).
By implementing the assumptions of performance marketing, we focused on a strong personalization of the message and an analytical approach to data regarding the history of users on the website.
A multi-channel remarketing message with a large amount of variable content, based on limited capping, allows for the recovery rate of abandoned carts significantly above the average market rates.
Selected figures related to our activities:
- Google Search CTR: 16.71%
- CTR FB Ads: 3.15%
- Conversion cost: decrease by 40%
- Avg Conversion Percentage: 4%
