Key information:
Sierra Golf Resort is a luxurious golf course where the game of golf is accompanied by a close connection with nature and true relaxation. It’s a perfect place not only for passionate golfers, but also for those seeking a break from the hustle and bustle of everyday life, who want to spend time outdoors and appreciate comfort surrounded by picturesque landscapes.
- Sierra Golf Resort is one of the highest-rated golf courses in Poland
- Located among the forests and lakes of the Kashubia region, just 45 minutes from the Tricity area
- Features a championship-level 18-hole golf course
- Offers stylish accommodation in bungalows, a swimming pool, a relaxing spa area, and an on-site restaurant
- Most guests are golf enthusiasts from Scandinavia who appreciate the resort’s high quality and its peaceful, natural surroundings
The goal of our collaboration was to reach Scandinavian golfers and present Sierra Golf Resort as an attractive alternative to popular golf destinations in Europe. In countries such as Sweden, Norway, and Denmark, golf holds a strong position and has a large community of passionate players who regularly travel in search of new places to play. Thanks to the high quality of the course, the comfortable resort, and its convenient location, Sierra Golf Resort naturally fits these expectations.
Key objectives of our activities included:
Our collaboration with Sierra Golf Resort covered both brand-building and direct sales efforts.
- Developing a long-term communication strategy to consistently reach international target audiences
- Strengthening the brand’s international image as a premium resort, known for the quality of its course, service, and overall infrastructure
- Increasing the number of bookings, particularly among golfers from Scandinavia
- Expanding digital channels, with a strong focus on international social media communication
Our Role in the Campaign
How do you convince a Scandinavian golfer to choose a weekend in Poland over yet another trip to Spain?
You stop talking about the place — and start making them feel it, even before they’ve packed their golf bag.
1. Influencer marketing (Norway, Sweden, Denmark, Finland, Iceland
We invited both macro- and micro-influencers — from professional golfers to lifestyle creators.
Each of them visited the resort in person: they stayed in the bungalows, played on the course, dined, relaxed, and shared genuine impressions with their audiences.
The content felt natural and focused on presenting the resort as a luxurious alternative to the popular golf destinations in Southern Europe.
2. Social Media
We consistently developed the brand’s presence across social media platforms. We showcased the resort through the eyes of its guests — moments from the course, serene mornings by the green, elegant dinners, and interior details. Every post was designed to transport the viewer to the resort, even before they hit the “book now” button.
3. High-Quality Content Production
We carried out professional photo and video shoots — complete with direction, logistics, and scripts tailored to the unique character of the resort. The result was a cohesive library of visual assets used across social media, the website, and PR activities. The key focus? Atmosphere: elegance, authenticity, and premium-level comfort.
4. Meta Ads & Google Ads Campaigns
We ran paid campaigns to boost visibility and drive bookings:
– Meta Ads (Facebook/Instagram): targeted at golf enthusiasts and luxury travelers in Scandinavia
– Google Ads: search and display campaigns directing traffic to the website and booking pages
Ongoing optimization ensured strong performance and solid conversion results.
Community Building
Our support went beyond content creation — we also helped Sierra Golf Resort build a genuinely engaged community around the course. We encouraged guests to share their own experiences, maintained active communication, and consistently nurtured relationships with the audience, fostering authentic connection and long-term brand loyalty.
Campaign Results
- The campaign delivered clear business results for the resort. Even during its run, interest from Scandinavian audiences increased significantly, and bookings for the upcoming golf season saw a notable rise.
- The campaign helped strengthen Sierra Golf Resort’s position as a recognizable, consistently communicated premium brand across Northern European markets
- The content library we created — including photos, videos, and digital assets — remains a cornerstone of the brand’s communication, actively used across social media channels, the website, and in PR and sales materials.
