Sanchez Bau – promotion of employee and tourist accommodation in Berlin
A company with many years of tradition in the construction industry. He specializes in real estate, development projects and construction, as well as operates in the accommodation industry. Under the name Neohostel, it runs a modern hostel intended for tourists and people who are staying in the capital of Germany.
Goals:
- Promotion of Sanchez Bau facilities for clients from Poland
- Generating traffic and sales leads
- Online and offline campaigns
- Google Ads campaign implementation
- Keeping a profile on Facebook
- Increasing clients’ awareness of available services, also through PR activities based on radio publications
The client was looking for an experienced partner on the Polish market in B2B and B2C campaigns, which would increase sales among Polish customers. The key was the need to increase the range of the offer on the Polish market through online campaigns and word of mouth marketing. Our activities were not limited to the exclusive running of a Facebook profile, but we actively informed interested clients or contractors about the advantages and benefits of Neohostel services on high-reach discussion groups. In this way, we were able to obtain organic views of the offer at the level of 200,000. users.
The expected result of our activities was:
- increasing the attractiveness of the offer
- improved conversion
- adapting the website to the Polish market
Implementation
In order to further increase the range and make the potential recipient aware of it, we launched traditional radio and streaming campaigns along with our online activities.
At LemonMedia, we coordinate audio advertising campaigns in the programmatic audio model for our clients.
Reach: division into voivodships and nationwide
Placement: programmatic audio on streaming platforms, i.e. a radio advertisement with measurable performance.
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Our streaming broadcasts based on the programmatic audio model give us the ability to accurately target audio ads according to such criteria as gender, age, location, interests, current contact with the brand, purchase intentions or the device on which the advertisement is to be broadcast, i.e. the possibility of broadcasting advertisements to a profiled group of listeners.
Cooperation with Sanchez Bau- und Grundstücksgesellschaft mbH is also carried out on many other business and marketing levels. Our experience helps, among others in recruiting employees from Poland, promoting industrial facilities or business apartments – 66monkeys.de.
