Lemonbike.eu is a dynamically growing brand specializing in the handcrafted production of high-quality bicycle wheels, aimed at enthusiasts of MTB, enduro, gravel, and road cycling.
LemonBike products are made using components from renowned manufacturers and are characterized by precise craftsmanship, the possibility of individual configuration, and durability that meets the expectations of even the most demanding users.
The German market is one of the key areas of development for the LemonBike brand. Therefore, the company approached our agency to develop a promotional strategy for the German market – with a focus on building brand recognition, collaborating with local influencers, and strengthening the brand image among customers seeking premium products and personalized solutions. These efforts aim to support sales and promote LemonBike as an expert and manufacturer of premium-class bicycle wheels.
- Building and Strengthening the LemonBike Brand Image in the German Market
- Creation and management of social media profiles (Facebook, Instagram)
- Running Meta Ads campaigns
- SEO activities within the German search engine ecosystem
In close collaboration with the client, we translate the LemonBike brand message to meet the needs of the German market. Our activities are focused on building LemonBike’s recognition as a specialist in handcrafted, customizable premium bicycle wheels. We communicate not only the brand’s core values – passion for riding, reliability, individual approach, and quality – but also foster a community of cycling enthusiasts.
- Increasing product awareness through PR efforts – publications in industry and consumer media
- Collaborations with influencers in the MTB, gravel, enduro, and e-bike segments
- Production of visuals and promotional videos tailored to the target audience
- Data monitoring and user behavior analysis
Our message goes beyond traditional promotion. Through valuable, technical, and authentic content, we introduce the audience to the world of modern bicycle components. We educate them on how well-matched wheels impact riding comfort, safety, and performance, as well as the importance of individual configuration options.
Expected Outcomes of Our Activities
- Increased sales of LemonBike products in the German market
- Establishment of a professional brand image as an expert in bicycle wheels
- Reaching new customer groups, including e-bike, gravel, and MTB users
- Effective communication with customers through content tailored to their language and lifestyle
- Increased visibility in search engines and on social media
- Strengthened recognition of LemonBike within the cycling enthusiast and professional community
