Key Facts:
The parfumdreams.pl store offers over 850 brands, ranging from iconic fashion houses such as Yves Saint Laurent, Chanel, DIOR, Hugo Boss, Guerlain, and Givenchy, to exclusive gems of niche perfumery like Tom Ford, Creed, Byredo, and Maison Francis Kurkdjian.
- Parfumdreams.pl is a premium online perfumery and part of the Douglas Group
- Active on the Polish beauty market since 2020
- Founded in 2004 in Germany
- Operates a chain of premium retail perfumeries
Our contribution to the success of parfumdreams.pl:
To strengthen its presence on the Polish market and reach new customer segments, parfumdreams turned to Influencer Marketing – a dynamic tool for building relationships and emotional connections with the brand.
As part of our collaboration, we executed a multi-phase campaign based on:
- authentic messaging,
- creative content,
- storytelling aligned with the brand’s identity.
By working with carefully selected online creators, we elevated parfumdreams’ communication to a new level and reached beauty-savvy audiences eager to discover the latest trends.
Our main goals:
- Reach new audience segments through credible and engaging content
- Strengthen parfumdreams’ image as a premium online perfumery
- Increase brand awareness on the Polish market
- Support the growth of the brand’s official Instagram account
- Promote the wide product assortment, with a focus on luxury brands
- Create desire around online-exclusive products
Image Campaign for parfumdreams: Strategy, Execution, Impact
Behind every well-designed campaign stands:
- a precise strategy,
- a careful selection of creators,
- a smooth and well-structured process.
In the first stage, we focused on market analysis and meticulous influencer selection – guided not only by aesthetics and tone of voice, but also by consistency with the brand’s image and the quality of relationships creators build with their audience.
We were looking for creators capable of consistently shaping a unique brand atmosphere and communicating its essence in a way that felt natural, trustworthy, and visually refined.
We were responsible for the full coordination of the project, including:
- final settlements and reporting
- reaching out to creators
- reaching out to creators
- individual arrangements and negotiations
- preparing detailed briefs
- handling formalities and signing contracts with Influencers
- overseeing content production and publication
- ensuring consistency of messaging, quality of execution, and alignment with client expectations
- final settlements and reporting
What were the results of the campaign?
- Significant boost in parfumdreams’ visibility within the Polish online beauty segment
- Increase in brand recognition
- Successful positioning of the brand as a premium online perfumery
During the campaign period, the parfumdreams Instagram profile grew its follower base by over 750%, which directly translated into increased reach and engagement. Thanks to collaborations with creators trusted by their communities, the brand gained credibility among new audiences – which had a direct and positive impact on sales as well. For parfumdreams, we designed and executed a campaign that simultaneously strengthened brand image, expanded reach, and delivered measurable business results – exactly how well-planned social media communication should work.
From Discovery to Conversion – How Influencers Shape the Beauty Industry
Influencer marketing has long outgrown its role as a strategic add-on – today, it stands as one of the key tools for building brand awareness and trust. Authenticity, direct communication with the audience, and the ability to showcase products in real-life contexts make influencer collaborations not only a way to generate reach, but a driver of real purchase decisions. In the beauty industry – where emotion, aesthetics, and recommendations play a crucial role – influencers have become natural brand ambassadors. They help brands show up where real conversations about beauty are happening today: on Instagram, TikTok, and YouTube.
Poland is one of the fastest-growing e-commerce markets in Europe, with a well-established culture of online shopping – particularly in the beauty and fashion segments. Consumers increasingly turn to social media for inspiration and reviews, often treating influencer recommendations as a credible source of knowledge and product discovery. For brands like parfumdreams, this presents a significant opportunity to be recognized not just as an online store, but as a go-to destination for inspiration, trend insights, and trustworthy beauty-related content – delivered in a modern and engaging way.
The parfumdreams campaign clearly demonstrates that influencer marketing can be not only visually impressive, but also highly effective from a business perspective. Thanks to a consistent strategy, carefully selected creators, and attention to every stage of execution, the brand achieved real visibility and reached new, highly engaged audiences. It’s a great example of how strategic communication – when executed precisely – can drive tangible results. This is how we define effective marketing: as a tool to build brand identity, expand reach, and earn trust at the same time.
