Dethleffs GmbH & Co. KG – Full Service on the Polish market
Dethleffs is one of the most famous brands of motorhome and caravan manufacturers in the world. For years, its products have been very popular, and thanks to modern solutions and attention to quality and a high standard of finish, they find many buyers. The Polish market is one of the key markets for the brand strategy. The company asked our agency to develop a brand development plan on the Polish market, which would support the dealer network with active promotion and brand image building.
Goals:
- Building a brand on the Polish market
- Creating and maintaining a profile on Social Media
- Creation of graphics and content consistent with Corporate Identity
- Translation of content for the website
- Creating a Landing Page for the campaign
- Conducting competitions and promotional campaigns
- Google Ads campaign implementation
- SEO activities, Linkbuilding
- Increasing customer awareness of available products, also through PR activities based on press publications
Implementation:
In close cooperation with the client, we translate the brand message into Polish standards. We support Polish dealers in the promotion and sale of Dethleffs products. We communicate the main brand values, arousing not only interested products, but also familiarizing recipients with the industry.
Our message goes beyond classic advertising. Through carefully selected content, we familiarize recipients with the world of caravanning – an alternative form of spending holidays and time with loved ones. Dethleffs as a “friend of the family” professes the value of the family as the most precious happiness that should also be celebrated while traveling.
The expected result of our activities was:
- increasing sales in the brand’s dealer network
- effective communication with the client
- adapting the website to the Polish market
