Koro PackVision B.V. – paper concern. B2C campaigns, digital marketing, performance
Koro PackVision B.V. headquartered in Rotterdam, the Netherlands, is a leading producer of packaging and envelopes. The company sells its products all over Europe, and in Poland it is mainly known through the Krainakopert.pl online store.
Goals:
- Adjusting the website to work with the necessary tools
- Competition analysis
- Creation of dedicated target groups
- Google Ads campaign implementation
- SEO activities, Linkbuilding
- Increasing clients’ awareness of available services, also through PR activities based on press publications
The client was looking for a partner on the Polish market with significant experience in e-commerce and marketing services. The key was the need to increase the reach of your store and additional promotion in order to attract a significant number of new customers.
The expected result of our activities was:
- increasing the store’s turnover,
- improved conversion
- adapting the website to the Polish market
Implementation:
Along with the analysis of the competition present on the Polish market, a set of keywords has been created that are both important for the e-commerce platform and the planned advertising campaign. We then used the information we received to create tailored recipient groups. In this process, it became obvious that the greatest efficiency would be achieved by implementing the planned campaign using Google Ads. In this way, we not only received a significant increase in traffic, but also a high return on investment.
In order to further increase the range and make the potential business recipient aware of the available services, publications are made in industry and business portals, mainly promoting the service “Envelopes and packaging with a company imprint”.
In this way, we not only make customers aware of the service, but also present the benefits of using this solution.
